What Can A Mobile Phones Marketer Do To Take A More Proactive Approach To The Changes In The Marketing Environment? Discuss specific causes including micro and macro environment

MOBILE MARKETING APPROACH

 

      Mobile Marketing is another newly found marketing approach to reach people globally beyond measures. People all over world have access into this global communication therefore this mobile marketing phenomenon is definitely a bigger plus not just another part of marketing strategy but definitely another business.

      Internet paves its way to a worldwide network campaign and already an acceptable marketing work of art but definitely mobile marketing is still new and unsaturated and in other country is still unexploited. Sales professionals are already using the mobile marketing approach to advertise knowing that currently 90% or 4.7 million people are using their mobile phone for personal and business function.

      In a Macro environment study shows that mobile users are dominating the market by numbers rather than any other communication available around the world therefore gaining interesting possibilities in the marketing arena. The question is, is it worth advertise so that individual consumers will come their way? Marketing mix therefore found a solution to reach them by advertising their business so people will be the one to contact them.

       Another approach is the development of mobile application and games that consumers would definitely love to buy and therefore create another business. The availability of WAP and WI-FI mobile internet is another solution access for marketers to backup their advertisement through mobile intervention. All these and more are expected to rise and be upgraded an interrelated form of Macro standard in mobile marketing issues. Even a small or newly established business and sole proprietors can tap into this mobile marketing craze and it will continue to grow by leaps and bound.

      In a micro environment where mobile marketing started its gateway slowly but surely to be a part of marketing campaigns, they may say that this strategy is just a second rate compare to the internet some business people find it appropriate for database collection of customers that they can add to their network of contacts. Mobile marketers positively point out that it can be cheap, easy to use, reaches directly the target customers and proven to work. Mobile marketing spells opportunity on a clearer sense.

      G Cash, Smart money and other possible option in mobile micro-payment is very handy in the customer’s point of view where they only have to register in their office once and use their mobile phones to pay their bills wherever they are. Purchases and even mobile ordering is also possible in some cases that marketing companies will advertise in media including magazines and bulletins and people who respond can pay through mobile services and then the participating company will verify their account and after verification the next thing would be the delivery of the products.

      This payment option can do more because it can also transfer funds and receive payments. Watch your favorite variety shows or your news and you can see that mobile survey is rampant, this shows are inviting people to cast their votes using mobile surveys and text votes. Sometimes even game lotteries are being drawn using random access selection of mobile phone database which came from voluntary mobile phone users who participated to send text in their promotions.

      Mobile marketing expert has always been positive about this system considering the following facts: 1. Next year of 2012 there will be more than 5 billion mobile users all over the world. This is 5 times bigger than internet users. 2. Mobile companies continue to offer additional and valuable services that even entice users to use their mobile phone more and more everyday 3. There are more than 130 billion text messages are send each month. All this figures are known facts and not just a myth that is why this is treated as a wonderful opportunity that comes their way and it’s there waiting.  

      People treat this as a joke but a mobile marketing can also be used in crimes including illegal purchases can be made or illegal promotional campaigns saying that you have won a thousand dollars that you may shout for joy without thinking that this are all part of their fraudulent act.

      Their marketing tactics may sometimes be convincing and the person may feel elated and will do all the instructions they may receive including giving out personal information just to claim the price they perceived to win. But unfortunately the so called winner who falls into trap will give out their information and their bank account or credit information. These hustlers will take their money and gone forever. This happens every now and then. Of course this is true and not just an exaggeration of facts. Funny but it goes to show that mobile marketing strategy works.

            

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